American Girl characters—Our historical characters inhabit stories set during important times in America’s past; our contemporary Girl of the Year^® stories explore issues of today. Both show girls that they can do great things if they believe in themselves. Learn more

My American Girl™ dolls—Every girl can create the doll just right for her, then bring her to life online at Innerstar University™, our virtual campus just for girls and My American Girl dolls. Learn more

Bitty Baby^®—The Bitty Baby line of high-quality baby dolls features storybooks, outfits, and accessories that promote nurturing play among girls ages 3 and up. Learn more

American Girl magazine—“You’re great—just the way you are!” That’s the message American Girl magazine delivers to more than 500,000 girls every other month through essays, quizzes, crafts, and advice. Learn more

American Girl Retail Stores—American Girl stores celebrate girls’ interests with engaging products and experiences designed just for them. Learn more

Books—American Girl books are there for girls every step of the way—as they begin to read, start school, face issues about friends and family, and dream about setting off on their own adventures. Learn more